Inside the iPhone 5s market

Insights of iPhone 5s market:

• Trend of criticism being followed by record braking sales continues…

           iPhone 5 was criticized due to the width of the screen, every reviewer had same opinion. They said was not value for money. But, Apple’s strong brand image in customer’s mind overcame that criticism and i-Phone 5 was the largest sold phone in that year.

           Now at time of launch of iPhone 5s- 5c, criticism continued saying high-end smartphone market has saturated. But again Apple’s loyal and crazy customers kicked the criticism away, by buying record making, 9 million iPhones in just 3 days! This is Insane..!

•  Analysis :

   SWOT analysis: iPhone 5s

 Strengths:

• Fingerprint sensor to have easy access. You can record multiple fingerprints of yours trusted ones which could act as bio metric password.
• Fingerprint sensor embedded in the button made up of ‘Sapphire’ to make it scratch proof.
• Powerful hardware-A7 processor along with a separate ‘motion processor’. Motion processor gives precise values for motions you make to Apps.
• The first phone to have 64-bit processor.
• Powerful iOS7 – 5s is equipped with iOS7 which has tempting graphics and exciting new features.
• Elite Color shades- Tempting color combinations used. E.g. Grey colored, Gold colored iPhones.
• Extended battery life.

Weaknesses:

•   iPhone 5 faced criticism with screen size. Apple continued with same screen size in 5s.
• Two processors running inside could generate more heat.
•  Two processors would take much battery power.

Opportunities:

• New Android versions are lacking good graphics, Apple worked well on iOS7. It’s a good opportunity to turn android fans to Apple.
• Failure of high-end phones of Blackberry and Nokia opens up more market for Apple.
• Elite Android phones like Samsung S4 has Jellybeans OS. Customer buying a mid-range phone like, Micromax Canvas series or Karbon gets same version of OS. So marginal utility of customer buying a high-end android phone is diminishing. Customers wanting to have an Elite status could switch to Apple.

Threats:

• Alert from hackers:The famous hackers’ team in Germany (Chaos Computer Club) has provided a video showing how they could use a fake fingerprint to bypass security lock screen.
• Free iOS7 updates:Apple’s sale always has had a prominent share of customers upgrading from previous versions of iPhones. Instant and free update for customers using iPhone4,iPhone 4s, iPhone 5 could easily update to iOS7. And that could be a little threat to sale of 5s.

Magical’ Apple’ with magical figures:

• Sales of iPhone in 3days are more than double of sales of Blackberry in last 3months!!
• Sales of iPhone in 3days are more than a million of sales of Nokia mobiles in first quarter of 2013!!
• Apple’s competitor, ‘Samsung’ managed to sell around 10m S4 models in 1^st month after the launch. The figure is much below of their aims.

• 200 million Apple devices updated to iOS7 in around a week - which is  "the fastest  software upgrade in history". Google’s Android 4.1  has around 287m users. As per the estimation, Apple will overtake that figure. 
• Apple’s share price has raised more than 5% to $492.

That’s all about iPhone 5s!

Estimated launch in is November End !

Thank you, keep following the blog.

And-

Be Aware, Be Smart!