Inside Google Adwords

Major Changes in Google Certification Program- From 30th Nov 2013

Google has done big changes in their Google Certification Program; according to new program, individuals can register free for Google Certification Program. And individuals can register themselves with respective companies.Companies would be termed as Google Partners.

GCP sent following mail to its current advertisers, regarding changes made in program.

This mail of course does not provide any substantial information about new program. Also Google has not mentioned any guidelines to be followed regarding new program.

So, this article will help you to get GOOGLE CERTIFICATION FOR FREE ! (previously  it charged $50 for individuals).  Changed model has its benefits for individuals to get certification for free and for Google it’s going to raise high revenues.

Step-by-step Process:

      1.  Go to https://www.google.com/partners/

      2.  Click on “I am an agency” in top-right corner of webpage

      3.  You can either Sign in with existing email-id or you need to sign-up to join Google Partners

      4.  Fill up required information in your profile page

      5. Optional item – connecting to your company

      6. After completion of all these steps, you can take the Certification Exam for Free.

Connecting to your company:

Individuals who are students or not working in any company need not affiliate to any company. But, for working corporates Google is providing option to affiliate themselves to their company online.

Steps to connect to your company:

1.       Sign in to your Google Partner Account

2.       Click on “My profile” and select “Company Affiliation” link.

3.       Enter company name. If Google is not showing your company in suggestion list, you have an option to “Create company profile”

Creating company profile would take you through process of filling up the form and following instructions should be followed.

• Allow editing access to your company MMC with your email
• Create a business page in Google+, linking it to your business website
• Once you have completed this process fully you will be directed to a dashboard
• Your company affiliation is forwarded to your website admin by email for approval
• After acceptance, you will be affiliated with your company

Conditions to be registered as Google Certified Company – ( Money Game! )

1. At least one of the company’s employee should possess Adwords certification
2. Company must have handled $ 10000 or more within 90 days when MCC and Adwords account were linked. (MCC- www.google.com/adwords/myclientcenter)
3. MCC account must be active for 60 days from period of 90 days.

Conclusion:

1. Individuals reading this would save $50.

2. To get the tag of “Google Partner”, advertising companies would be generating very high revenues for Google.

Thank you, keep following the blog.
And-

Be Aware, Be Smart!

Inside the iPhone 5s market

Insights of iPhone 5s market:

• Trend of criticism being followed by record braking sales continues…

           iPhone 5 was criticized due to the width of the screen, every reviewer had same opinion. They said was not value for money. But, Apple’s strong brand image in customer’s mind overcame that criticism and i-Phone 5 was the largest sold phone in that year.

           Now at time of launch of iPhone 5s- 5c, criticism continued saying high-end smartphone market has saturated. But again Apple’s loyal and crazy customers kicked the criticism away, by buying record making, 9 million iPhones in just 3 days! This is Insane..!

•  Analysis :

   SWOT analysis: iPhone 5s

 Strengths:

• Fingerprint sensor to have easy access. You can record multiple fingerprints of yours trusted ones which could act as bio metric password.
• Fingerprint sensor embedded in the button made up of ‘Sapphire’ to make it scratch proof.
• Powerful hardware-A7 processor along with a separate ‘motion processor’. Motion processor gives precise values for motions you make to Apps.
• The first phone to have 64-bit processor.
• Powerful iOS7 – 5s is equipped with iOS7 which has tempting graphics and exciting new features.
• Elite Color shades- Tempting color combinations used. E.g. Grey colored, Gold colored iPhones.
• Extended battery life.

Weaknesses:

•   iPhone 5 faced criticism with screen size. Apple continued with same screen size in 5s.
• Two processors running inside could generate more heat.
•  Two processors would take much battery power.

Opportunities:

• New Android versions are lacking good graphics, Apple worked well on iOS7. It’s a good opportunity to turn android fans to Apple.
• Failure of high-end phones of Blackberry and Nokia opens up more market for Apple.
• Elite Android phones like Samsung S4 has Jellybeans OS. Customer buying a mid-range phone like, Micromax Canvas series or Karbon gets same version of OS. So marginal utility of customer buying a high-end android phone is diminishing. Customers wanting to have an Elite status could switch to Apple.

Threats:

• Alert from hackers:The famous hackers’ team in Germany (Chaos Computer Club) has provided a video showing how they could use a fake fingerprint to bypass security lock screen.
• Free iOS7 updates:Apple’s sale always has had a prominent share of customers upgrading from previous versions of iPhones. Instant and free update for customers using iPhone4,iPhone 4s, iPhone 5 could easily update to iOS7. And that could be a little threat to sale of 5s.

Magical’ Apple’ with magical figures:

• Sales of iPhone in 3days are more than double of sales of Blackberry in last 3months!!
• Sales of iPhone in 3days are more than a million of sales of Nokia mobiles in first quarter of 2013!!
• Apple’s competitor, ‘Samsung’ managed to sell around 10m S4 models in 1^st month after the launch. The figure is much below of their aims.

• 200 million Apple devices updated to iOS7 in around a week - which is  "the fastest  software upgrade in history". Google’s Android 4.1  has around 287m users. As per the estimation, Apple will overtake that figure. 
• Apple’s share price has raised more than 5% to $492.

That’s all about iPhone 5s!

Estimated launch in is November End !

Thank you, keep following the blog.

And-

Be Aware, Be Smart!

Inside the Electronics Market

Disclaimer: This article is not intended to disclose any hidden policies of any company. It is not intended to disparage marketing strategies of companies. Examples given are not realistic.

        Dasera and Diwali are two major festivals in India. And people buy lots of electronic product on these festivals. So, from where would you buy electronic products? Internet or local electronics store?

        I guess many of you would prefer Electronics stores. Let’s just go through my analysis and very little research, I guess it will help you for your shopping.

e-shopping for electronic materials?

How many times have you thought of buying an electronics product online? Apart from cell phones and laptops, I don’t think anyone of you has bought a LED TV or a refrigerator online. Forget buying, I guess no one ever thinks of buying these consumer durable items online. That time is yet to come in India when we do 100% shopping on internet and of course none can trust reviews on internet and buy a product. For buying a tangible product we visit electronic stores to get feel of that product and to operate those products.

In short, generally we visit Electronics store for two reasons:

•          Reviews on internet are might not be trustworthy
•      We cannot operate the product and get feel of it

So, I assume 90% of people have same reasons for not buying the electronics products online.

So now,  

Inside the Electronics store:

On whom do you rely for your shopping? Obvious answer would be – Salesman in store

You as a customer think a salesman is a nice person, welcoming you very warmly and answering all your queries about the product. Salesman is store gives you demos and explains you many features of products. Let’s compare this salesman’s demo with internet reviews,

              

Internet reviews	Salesman’s reviews
1.  .Reviews might be biased.   I.e. You feel company might assign people            to give good reviews.	1. Unbiased reviews.     I.e. You trust salesman and feel reviews              are unbiased.

But no, you cannot fully rely on salesman.

So,what’s the Fact?

In big electronics retail stores like Croma, Reliance Digital or eZone etc,. big brands hire salesmen to promote their brand. These promoters are termed as brand staff. These promoters are dressed in same uniform. Customer cannot recognize who is from which brand? And mostly customer believes their reviews and buys the product.

This is part of down the line marketing of big brands but, this is not at all an unethical way of marketing.

These people are officially trained by companies. And these are very knowledgeable salesmen; you should consult them while buying the product.

But, their reviews can be biased ones too!  So customers, Be aware, Be smart !

So, like a customer in this image, you would be surrounded by salesmen from different brands !!

Some Unethical practices:

Sometimes it may happen that you want to buy a sony LED and you go to a store. And unfortunately salesman attending you is from  samsung. And to make situation worst, sony and samsung brand staff has some personal conflicts due to their targets.

The samsung guy would tell you don't ever buy sony,  its worst in quality, it has so and so faults. And you might end up buying samsung or else you would escape from store with confusion. In sales term this practice is called "Customer ko ghumana".

Bargaining:

Due to competition, bargaining is regular on electronics stores. Be free to bargain on products.Whether, it is TV or fridge.

So,Internet or Electronics store ?

I won't suggest you to go with a particular source. 

I would suggest you to 

• Know your requirements and budget. 
• And use both internet and electronics stores to know a product suitable for you.
• But, don't get carried away from your requirements and budget constraints.

Now as a reader of

http://insightsofmarket.blogspot.com/ you would be a smart customer.

Be aware, be smart !